Designing an office space can go a long way if you don’t know what exactly to do. One tip is to follow the brand theme. Designing according to the brand is one way to let ideas flow.
There are benefits to designing a brand-driven workspace. It rejects the traditional way of designing a workspace: tables, chairs, rows and columns of workstations, special blind desks that hamper creativity, etc.
Designing a brand-driven workspace is an excellent opportunity for a designer to show their creativity and design something that would influence the market.
Deciding a Theme:
When you create a brand-driven workspace, you have to look into the brand colours, fonts, logos, mascots, etc. The existence of all of these helps to decide a theme for the workspace design. When you bring together all of these to make a design pitch deck, you can present options from which the client can choose.
Embracing Modernity:
Traditional offices have a very age old design: there is an open floor plan with rows of workstations, usually with traditional work desks. This design is known to drain employees and hamper their creativity thus setting productivity back by months.
Today’s workforce prefers working in places that engage creativity rather than drain it. So using modern design and technology, designers can make the workspace design brand-driven and ensure employee engagement.
Implementing Creativity:
By being able to embrace modernity and using the brand theme, designers can implement their creativity and showcase their ideas in the brand-driven workspace. Another perk of designing a brand-driven workspace is that the designer and the client can collaborate more and create the amalgamation of the vision that both of them have in mind. This way the client is satisfied and the designer has more in depth insight on the brand.
Following Brand Values:
Brand values are the principles that the company believes in. These include the ideology, their way of working, what they want their influence to be like, and how they treat their employees.
Adding these values in the workspace design would showcase the company to the clients and people who visit. This would create a good impression on them.
Conclusion:
Designing a brand-driven workspace is a great way to promote the company in the initial stages. This would also engage the clients and employees and allow them to be more in touch with the company’s theme. Increasing creativity in a workspace design is a way to break the traditional office culture and embracing the new age culture.
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